Hi! I'm Swarnima Shukla
Product Designer II, worked at Ethos Life, Meesho & Internshala
I'm proud of
6 yrs
shipping for trust & retention across consumer and enterprise products
274 Mn+
users reached by designing for platforms at scale
Top 0.1%
mentor on Topmate, 8x Speaker & Panelist talk about Agentic UX & AI
Selected work
Sellers were not accepting recommendations due to low growth and ineffective nudges, I discovered the right problems through primary research, ensuring the redesign fixes users' issues and recommendation logic, lifting direct acceptance to 90% from 40%.
Read the case study →Due to a lack of awareness and comprehension, users were not interacting with the static banner and considered it just another sale event. I replaced the banner with an autoplaying widget and key value props shown upfront, taking order activation to 33% from 2% and achieving product market fit.
Read the case study →Every team wanting space on the post-order page for their initiative had to be aligned through multiple meetings because nothing governed the surface, so I created a governance framework that negotiated ranked objectives, a benchmarked slot model and principles teams apply themselves, cutting alignment from a week to a single call.
Read the case study →Experiments
Prompt Arcade
Swapp (Buy or Borrow)
Read articleProduct (Coming soon...)
Beyond work
I'm a product designer who builds. Trained as a computer science engineer and found design through hackathons and open source, where the gap between what worked and what people could use kept bothering me. I made the switch after that, with UX and research certifications and a lot of time putting my thinking in front of design communities.
Six years in, I've worked across consumer and enterprise products. Being an engineer means I've never wanted to stop at the handoff. I prototype in code and work alongside engineers instead of passing files to them, something AI has made far more practical in the last two years. Outside of work I've built and shipped two products end to end: PromptArcade, a free prompt-engineering tool, and Swapp, a clothes-swapping app now used by students for college events (MVP stage).
My design philosophy: the line between designing something, arguing for it, and building it has gotten thin. What hasn't changed is the hard part: getting to the real problem before you start solving it. That's still the differentiator, and it always will be.
Community events | Talk about Design, AI workflows and Product building | Judge and Mentor at Hackathons